• - U.S. Global trading policy; RMB rate issue; Protectionism and collaboration.
• - RMB Internationalization: When will “Made in China” become “Paid in Renminbi (RMB)”? China has recently de-pegged the RMB and allowed its gradual appreciation. After the global financial crisis in late 2008, Chinese government has realized its substantial exposure and concentration in USD assets. Chinese government is not advocating RMB as the alternative to the dollar. Government has taken baby steps in commercializing and internationalizing the Chinese currency. Chinese government has started invoicing and settlement of its trade in RMB. The Pilot program actually started in July of 2009 when China started RMB Cross Border Trade Settlement with its neighboring Asian counterparts. Recently China’s Central Bank has announced the expansion of RMB settlement to include all foreign countries trading with China. The gradual appreciation of RMB will be an additional boost to RMB as a store of value. Convertibility of the Chinese currency on both trade and capital accounts is a major hurdle to having RMB as an internationally accepted currency as well as to becoming one of major reserve currencies.
  What is the trend and how long will it take for the RMB to be an international reserve currency? What does this mean to your business ?

Erin Ennis Vice President, US-China Business Council (USCBC)

Henry Yu Managing Director, Transaction Banking Sales, Standard Chartered Bank (China)

Global Executives Forum: How to build your integrated China-global Strategy?

China, with the world’s fastest-growing economy, simply cannot be ignored by any business that wishes to succeed in the global marketplace. Business leaders from around the world who want to be successful – not just in China, but worldwide-- have been crafting, experimenting and perfecting their China strategy.

A true China strategy needs to be a one-world strategy: a strategic plan for doing business as a global enterprise in which China is a central and integrated component. That is why developing a successful China strategy in China’s challenging and ever-evolving business environment is no easy task. How did they build it? How well did they build it? What can we learn from these firms’ experiences in the last five to ten years? Senior executives will share their insights during this session.

Clyde C Tuggle Senior Vice President, The Coca-Cola Company

Ken Cornelius President and CEO, Siemens One

Joseph A. Guerrisi Vice President of Corporate Marketing Strategy and Research, UPS

Jeff Rosensweig Director of the Global Perspectives Program at Goizueta Business School of Emory University

Market Shifting: From the “Factory of the world” to the “Market of the world”

China, while boasting a 1.3 billion population, is gaining momentum in developing itself from “factory of the world” to “market of the world.” As the world’s most rapidly expanding economy, China has entered the 21st century as a burgeoning economic powerhouse that maintains a growing number of consumers. Today’s multinational corporations are looking to develop marketing strategies geared towards tapping into China’s vast market. In taking advantage of these opportunities, a better understanding of its current economic trends, policies and recent developments are critical in undertaking potential business ventures. In turn, advancing a comprehensive understanding of the U.S.’ economic conditions and practices can only further China’s own economic agenda. This panel will serve to discuss various methods in building sustainable marketing ploys targeted at Chinese consumers and for Chinese companies to enhance their marketing techniques abroad.

Speakers:

Jeffrey M Smith Principal Shareholder, Greenberg Traurig LLP	Ilan Alon Director of The China Center, Rollins College’s, Harvard Kennedy School’s Visiting Scholar	Bilal Kaafarani Senior Vice President, The Coca-Cola Company
Zheng Li President of Techtop

Closing Remark